China Institute
China Institute is America's oldest nonprofit organization dedicated to advancing the understanding of China through education, arts, culture, and business programs.
I led the redesign of the organization's visual identity, creating a logo that blends modern typography with traditional Chinese aesthetics. The design features a contemporary, East Asian-inspired wordmark with a vertical layout and a seal-inspired symbol that pays homage to traditional Chinese stamps. I extended the identity across a range of branded materials, including a corporate identity system, summit folder, summer camp flyer, and event apparel, creating a cohesive and culturally respectful brand experience
